Primary speaker:
Adie Margineanu, User Experience Lead, IITS, UTSC
Description:
Over a 10-month period, U of T Scarborough’s admission website redesign incorporated a disciplined, multi-phase user research program that garnered qualitative and quantitative feedback from a total of 194 prospective student users.
With a modest investment, one dedicated user research lead, and a fifth of the total project time, the research directly enabled a high performing digital experience that is measurably advancing recruitment goals.
In this talk, we will break down the studies we did, why we did them, how they impacted our design decisions and how to advocate for them to your leadership so they understand their tangible value.
